Digital Marketing & Analytics

Certificate

Program Details

This digital marketing and analytics certificate is perfect for career transformation and acceleration in a fast-growing field. If you are marketing a business or building your own brand, this certificate will help you tell your story, build an audience, and get customers.

What You’ll Learn

The digital marketing and analytics certificate empowers students to build an audience for themselves or for a business. Learn to share your story, choose an effective organic and paid marketing strategy, and measure the success of your digital marketing efforts.

What You’ll Gain

12 credits that can be applied toward a bachelor’s degree
HubSpot Marketing Certificate (one exam attempt included)
Google Analytics Certificate (one exam attempt included)
Google and Facebook Ad Certificates (one exam attempt each included)
Blueprints and templates to launch your campaigns

Related Careers

Graduates of this program are qualified for a wide range of careers, including:

Social media management
Sales
Entrepreneurship
Digital marketer

Why UJ Accelerated?

UJA is the online division of University of Jamestown—a private, liberal arts University that’s helped students succeed since 1883.
You’ll have virtual opportunities to meet as a group for lectures and office hours.
Courses are available online 24/7, which means you can attend live or watch the replay.

$141,490

Average Salary

This figure represents the average salary for an advertising and marketing manager.

Accelerated Learning

We offer 8-week, year-round courses.

10%

Growth Predicted

The advertising and marketing sector is expected to grow 10% by 2030, making a digital marketing certificate a valuable investment!

How the Certificate is Structured

We’re here to help you reach your career goals—whether you want to get your certificate and go or stack your credits towards a degree later down the road. Here’s how it works:

Take Your Courses

Choose any one of the courses or take all four to complete the UJ Accelerated certificate.

Earn an Industry Certificate

During the certificate program, you’ll earn a HubSpot Social Media Strategy Certificate, Google Ads Certification, Facebook Blueprint Certification, and Google Analytics Certification.

Receive Career Support Services

We will help you develop your resume, cover letter and hone your interview skills to prepare you for your next move. You’ll receive the same career support services as our in-person students—just available virtually.

Apply Your UJ Accelerated Certificate Toward a Degree

You can choose to apply your certificate as 3 credits toward a bachelor’s degree at the University of Jamestown, as transfer credits to your school of choice, or as continuing education credits. Transfer of the credit will depend on the policies of your chosen institution or professional organization, but we can help.

Required Coursework

Course	Title	Credits
BSST 361	Storytelling and Video Marketing	3
BSST 362	Social Media Marketing	3
BSST 363	Digital Marketing Ads	3
BSST 364	Digital Marketing and Analytics	3

Total Semester Credits Required: 12

View Academic Catalog

Meet Your Faculty

Our faculty offer the same experience to both online and in-person students. That means you’ll get support, both in and outside of the classroom—all to help you achieve your career goals.

All Faculty & Staff

Michael Brizek

Director of Online Business Programs
Professor of Business Administration

Financial Aid Available

We believe every student, regardless of their financial situation, should have access to a UJ Accelerated education.