Digital Marketing & Analytics

Digital marketers know how to build an audience and get customers. This certificate is perfect for career transformation and acceleration in a fast-growing field. If you are marketing a business or building your own brand, this certificate will help you tell your story.

Online
Next Start: August, 22, 2022
Cost: $990 (course) | $3960 (certificate)
Total Courses: 4 courses
Duration: 8 weeks per course; new courses launch every 8 weeks
Group Work: 2-4 hours per week
Qualifications: All are welcome!

Who It’s For:

Marketers looking to improve their craft or anyone looking to get started in the industry.

What You Get:

  • 12 credits that can be applied towards a Bachelor’s degree
  • HubSpot Marketing Certificate (one exam attempt included)
  • Google Analytics Certificate (one exam attempt included)
  • Google and Facebook Ad Certificates (one exam attempt each included)
  • Blueprints and templates to launch your campaigns

Why Study Digital Marketing?

Digital marketing is an essential skill across industries. Businesses and individuals are trying to capture attention and share their stories. People spend most of their days online, so it’s essential to learn to communicate – and measure what works – online.

%

growth through 2030

Advertising & Marketing Manager salary, national average

Related Careers:

  • Social media management
  • Sales
  • Entrepreneurship
  • Digital marketer

Learn About Average Salaries & Opportunities:

What You’ll Learn

The Digital Marketing and Analytics certificate empowers students to build an audience for themselves or for a business. Learn to share your story, choose an effective organic and paid marketing strategy, and measure the success of your digital marketing efforts.

Courses are offered a la carte. Complete all four courses to earn the certificate.

Video Marketing & Storytelling

Build an audience with powerful storytelling and learn to amplify your message with video.
Next start: June 27th, 2022

Learn More

Who you know matters. Who you know is based on what you share.

Your network used to be based on where you were born, where you went to school, your last name or your ancestry. Today you control your own access… if you are willing and able to create.

In this course, learn to:

  • Build confidence to share ideas and stories on video
  • Create videos and build an audience for a brand or company
  • Structure stories for emotional impact to make marketing more memorable and effective
  • Measure the success of videos through engagement and conversion

Digital Marketing Ads

Target your ideal audience using search and social ads with compelling ad strategies and effective budgeting.
Next start: May 9th, 2022

Learn More

Building an audience and a brand are the first steps. Next, you need to grow that audience. Paid digital marketing is an effective way to identify specific audiences who should hear your message.

In this course, you will learn by doing. Dive into the Google Ads platform and the Facebook ad platform. You will build campaigns for a company and identify the best strategy for their specific needs.

By the end of the course, you will have a portfolio of paid marketing as well as a Google Ads certificate and Facebook Blueprint certificate.

Specifically, you will learn to:

  • Identify who to target online through social media ad strategies and corresponding customer audiences
  • Interpret Ad creation playbook to learn best practices for ad creative and bidding strategies
  • Identify campaign strategies to choose when to run ads and how they complement a business’ overall marketing strategy
  • Understand the market-leading ad platforms of Google Ads and Facebook Ads including relevant terminology and technical set-ups

Social Media Marketing

Scale your business or brand with organic social media using platform-specific strategies and tactics.
Next start: June 27th, 2022

Learn More

Transform yourself from a casual social media user to a social media marketer who can explain the what, why, and how behind any brand’s social media strategy and create your own from start to finish. Learn the frameworks, tools, and best practices that will give you the confidence to create and implement a rich social media strategy for your favorite brand. Plus, earn the HubSpot Social Media Strategy certification.

The three most important lessons you’ll learn include:

  • Create a social media marketing strategy and customer personas to identify who to target online
  • Build a Platform playbook to learn which social media channels to use and how to use them
  • Manage content through calendars, team collaboration, and building a brand voice and guide
  • Optimize content for engagement, search engines, and sales

Digital Marketing & Analytics

Expand your audience using email, SEO, and content while measuring what works and who is your ideal audience.
Next start: June 27th, 2022

Learn More

Digital marketing starts and ends with a customer. In this class, learn to identify your ideal customer and build your digital strategy around that archetype. You will expand your skills beyond social media and online ads to include essential audience-building tactics such as email, SEO, and content marketing.

You will also learn to measure conversion rate optimization (CRO) as you track which digital marketing efforts are most successful for your specific type of customer.

By the end of the course, you will earn the Google Analytics certificate and have a portfolio to share with your company or potential clients.

Specifically, you will learn to:

  • Set goals and measure conversion rate
  • Run A/B tests to improve marketing messages
  • Identify lifetime value for specific cohorts of customers
  • Choose the best marketing channels based on conversion and lifetime value

Our Instructors

Every course is taught by industry experts who work in the industry.

How the Certificate is Structured

Take a Course

Choose any of the four courses or take all four to complete the UJ Accelerated certificate.

Earn an Industry Certificate

During the certificate, you will earn:

  • HubSpot Social Media Strategy
  • Google Ads Certification
  • Facebook Blueprint Certification
  • Google Analytics Certification

Earn the UJ Accelerated Digital Marketing & Analytics Certificate

Complete all four courses to earn the UJ Accelerated certificate.

Apply your UJ Accelerated Certificate Towards a Degree

You can choose to apply your certificate as 12 credits towards a bachelor’s degree at the University of Jamestown, as transfer credits to your school of choice, or as continuing education credits. Transfer of the credit will depend on the policies of your chosen institution or professional organization, but we can help.

What Makes UJ Accelerated Special

Every UJ Accelerated course provides:

Course Details

Courses include four elements:

Asynchronous Learning

Read, watch, and listen to the best information to build your foundational knowledge.

Expert Lectures

Your instructor will present twice a week for 90 minutes, including breakout rooms and activities to apply your asynchronous learning. Attend live or watch the replay.

Upcoming Course Start Dates

June 27th, 2022 – Storytelling & Video Marketing Apply Now →

June 27th 2022 – Digital Marketing Ads Apply Now →

June 27th, 2022 – Social Media Marketing Apply Now →

June 27th, 2022 – Digital Marketing & Analytics Apply Now →

Tuition Options

Students can choose to pay directly, apply for Accelerated Scholarships, or receive financial aid for certificate completion.

Click to view financial aid details.

Accelerate Your Career.

Ask Us Your Questions.

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