Digital Marketing & Analytics

Digital marketers know how to build an audience and get customers. This certificate is perfect for career transformation and acceleration in a fast-growing field. If you are marketing a business or building your own brand, this certificate will help you tell your story.

Online
Next Start: January 11, 2022
Investment: $975 (course) | $3900 (certificate)
Total Courses: 4 courses
Duration: 6 weeks per course; new courses launch every 5 weeks
Group Work: 2-4 hours per week
Qualifications: All are welcome!

Who It’s For:

Marketers looking to improve their craft or anyone looking to get started in the industry.

What You Get:

  • 12 credits that can be applied towards a Bachelor’s or Master’s degree
  • HubSpot Marketing Certificate
  • Google Analytics Certificate
  • Google and Facebook Ad Certificates
  • Blueprints and templates to launch your campaigns

Why Study Digital Marketing?

Digital marketing is an essential skill across industries. Businesses and individuals are trying to capture attention and share their stories. People spend most of their days online, so it’s essential to learn to communicate – and measure what works – online.

%

growth through 2030

Advertising & Marketing Manager salary, national average

Related Careers:

  • Social media management
  • Sales
  • Entrepreneurship
  • Digital marketer

Learn About Average Salaries & Opportunities:

What You’ll Learn

The Digital Marketing and Analytics certificate empowers students to build an audience for themselves or for a business. Learn to share your story, choose an effective organic and paid marketing strategy, and measure the success of your digital marketing efforts.

Courses are offered a la carte. Complete all four courses to earn the certificate.

Storytelling & Video Marketing

Build an audience with powerful storytelling and learn to amplify your message with video.
Next start: January 2022

Learn More

Who you know matters. Who you know is based on what you share.

Your network used to be based on where you were born, where you went to school, your last name or your ancestry. Today you control your own access… if you are willing and able to create.

In this course, learn to:

  • Share ideas in a compelling way with a storytelling format that increases engagement
  • Build your confidence on camera by recording your ideas with low tech setups
  • Ship your ideas to an online audience interested in what you have to say
  • Connect with your ideal customers and collaborators through the bold act of idea creation and distribution

Digital Marketing Ads

Target your ideal audience using search and social ads with compelling ad strategies and effective budgeting.
Next start: March 2022

Learn More

Building an audience and a brand are the first step. Next, you need to grow that audience. Paid digital marketing is an effective way to identify specific audiences who should hear your message.

 

In this course, you will learn by doing. Dive into the Google Ads platform and the Facebook ad platform. You will build campaigns for a company and identify the best strategy for their specific needs.

By the end of course, you will have a portfolio of paid marketing as well as a Google Ads certificate and Facebook Blueprint certificate.

Specifically, you will learn to:

  • Develop a strategy specific to an individual client’s needs
  • Build search (Google) and social (Facebook/Instagram) ads using a variety of bidding options
  • Create an ad budget based on audience size, interest, and conversion rates
  • Present a proposed ad campaign to a boss or client based on research and data

Social Media Marketing

Scale your business or brand with organic social media using platform-specific strategies and tactics.
Next start: February 2022

Learn More

Transform yourself from a casual social media user to a social media marketer who can explain the what, why, and how behind any brand’s social media strategy and create your own from start to finish.

Learn the frameworks, tools, and best practices that will give you the confidence to create and implement a killer social media strategy for your favorite brand. Plus, earn the HubSpot Social Media Strategy certification.

The three most important lessons you’ll learn include:

  • How to create a social media strategy that’ll make all of your stakeholders happy
  • How to make a content calendar in your sleep
  • How to create content that’ll perform well on any social platform, including future ones

Digital Marketing & Analytics

Expand your audience using email, SEO, and content while measuring what works and who is your ideal audience.
Next start: April 2022

Learn More

Digital marketing starts and ends with a customer. In this class, learn to identify your ideal customer and build all of your digital strategy around that archetype.You will expand your skills beyond social media and online ads to include essential audience-building tactics such as email, SEO, and content marketing.

You will also learn to measure conversion rate optimization (CRO) as you track which digital marketing efforts are most successful for your specific type of customer.

By the end of the course, you will earn the Google Analytics certificate and have a portfolio to share with your company or potential clients.

Specifically, you will learn to:

  • Create email marketing campaigns that convert
  • Optimize websites to attract more customers on Google searches
  • Measure the conversion rate of your marketing and your website
  • Conduct tests to continually improve your digital marketing efforts

Our Instructors & Peer Supporters

Every course is taught by industry experts and peer supporters who work in the industry.

How the Certificate is Structured

Take a Course

Choose any of the four courses or take all four to complete the UJ Accelerated certificate.

Earn an Industry Certificate

During the certificate, you will earn:

  • HubSpot Social Media Strategy
  • Google Ads Certification
  • Facebook Blueprint Certification
  • Google Analytics Certification

Present at Career Day

At the end of each course, present your portfolio to employers and community members for potential job and collaboration opportunities.

Earn the UJ Accelerated Digital Marketing & Analytics Certificate

Complete all four courses to earn the UJ Accelerated certificate.

Apply your UJ Accelerated Certificate Towards a Degree

You can choose to apply your certificate as 12 credits towards a bachelor’s degree at the University of Jamestown, as transfer credits to your school of choice, or as continuing education credits. Transfer of the credit will depend on the policies of your chosen institution or professional organization, but we can help.

What Makes the Digital Marketing Certificate Special

Our certificate is unique because it provides:

What Makes UJ Accelerated Special

Every UJ Accelerated course provides:

Course Details

Courses include four elements:

Asynchronous Learning

Read, watch, and listen to the best information to build your foundational knowledge. Estimated 10 hours per week.

Expert Lectures

Your instructor will present twice a week for 90 minutes, including breakout rooms and activities to apply your asynchronous learning. Attend live or watch the replay.

Group Projects

Choose a weekly two-hour meeting time that works with your schedule. Work with a peer supporter and 3-5 classmates to bring a project to life.

Showcase

Present your final portfolio based on your group work and individual work to employers and the community. Plan on working around two hours per week on the portfolio.

Upcoming Course Start Dates

January 2022 – Storytelling and Video Marketing Apply Now →

February 2022 – Social Media Marketing Apply Now →

March 2022 – Paid Digital Marketing Apply Now →

April 2022 – Digital Marketing and Analytics Apply Now →

Tuition Options

Students can choose to pay directly, apply for Accelerated Scholarships, or receive financial aid for certificate completion.

Click to view financial aid details.

Accelerate Your Career.

Ask Us Your Questions.

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