- Director of Online Business Programs
- Professor of Business Administration
Digital Marketing & Analytics
- Certificate
Program Details
This digital marketing and analytics certificate is perfect for career transformation and acceleration in a fast-growing field. If you are marketing a business or building your own brand, this certificate will help you tell your story, build an audience, and get customers.
What You’ll Learn
The digital marketing and analytics certificate empowers students to build an audience for themselves or for a business. Learn to share your story, choose an effective organic and paid marketing strategy, and measure the success of your digital marketing efforts.
What You’ll Gain
- 12 credits that can be applied toward a bachelor’s degree
- HubSpot Marketing Certificate (one exam attempt included)
- Google Analytics Certificate (one exam attempt included)
- Google and Facebook Ad Certificates (one exam attempt each included)
- Blueprints and templates to launch your campaigns
Related Careers
Graduates of this program are qualified for a wide range of careers, including:
- Social media management
- Sales
- Entrepreneurship
- Digital marketer
How the Certificate is Structured
Take Your Courses
Choose any one of the courses or take all four to complete the UJ Accelerated certificate.
Earn an Industry Certificate
During the certificate program, you’ll earn a HubSpot Social Media Strategy Certificate, Google Ads Certification, Facebook Blueprint Certification, and Google Analytics Certification.
Receive Career Support Services
We will help you develop your resume, cover letter and hone your interview skills to prepare you for your next move. You’ll receive the same career support services as our in-person students—just available virtually.
Apply Your UJ Accelerated Certificate Toward a Degree
You can choose to apply your certificate as 3 credits toward a bachelor’s degree at the University of Jamestown, as transfer credits to your school of choice, or as continuing education credits. Transfer of the credit will depend on the policies of your chosen institution or professional organization, but we can help.
Required Coursework
Course | Title | Credits |
---|---|---|
BSST 361 |
Storytelling and Video Marketing |
3 |
BSST 362 |
Social Media Marketing |
3 |
BSST 363 |
Digital Marketing Ads |
3 |
BSST 364 |
Digital Marketing and Analytics |
3 |
Total Semester Credits Required: 12